We approached the revamping of On Broadway with the mindset that we wanted to change the entire guest experience from the time they enter the space to when the night is over. Guests will enter through two giant, glass roll-up garage doors and make a turn around the custom 12’-0” tall biomorphic shaped vertical garden. This leads them into the modern park-like atmosphere of a brand-new restaurant and nightclub. Throughout this initial space, you will find a mix of raw, organic elements such as reclaimed wood, custom yucca trees, and various types of greenery. These natural elements soften the contrasting industrial materials like concrete, aged brick, and metal mesh. When guests feel like wandering on, they will take a stroll through a dark & cavernous brick tunnel where chandeliers flicker above head that transports them into the main nightclub space. Some of the prominent features of the main nightclub include a cluster of various sized acrylic tubes that wrap from the wall overhead to the ceiling above and a custom bottle display with hundreds of individual wood boxes, outlined with LED lighting that frames the main bar. This space uses contrasting textures and colors to entice the senses such as custom patchwork booth upholstery inspired by one of Davis’ vintage jackets, warm walnut wood tones, custom metal tree branch dividers, and an alternating black & white stripe restroom that is sure to leave a lasting impression. Overall, the most exciting part of designing this project was creating two very different spaces with different experiences, that can both work independently but that work together as a whole.
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